Sponsor social posts
Welcome and Thank You!
We’re thrilled to have you as a sponsor for the Defender Kentucky Three-Day Event presented by MARS Equestrian™! Your support plays an essential role in bringing The Best Weekend All Year to life. To help streamline communication and set clear expectations, we’ve outlined how sponsors can collaborate with our marketing team and share content on social media.
How Sponsors Can Collaborate on Instagram
If your sponsorship includes social media collaboration rights, please follow the steps below:
Step 1: Create Your Post
Develop a high-quality image, carousel, or short video that aligns with both your brand and the Kentucky Three-Day Event. Showcase your activation, product, or on-site presence in a way that feels authentic and engaging.
Step 2: Tag Us as a Collaborator
When publishing your post on Instagram:
- Tap “Tag People.”
- Select “Invite Collaborator.”
- Search for and add
@kentuckythreedayevent.
This allows your post to appear on both accounts when approved.
Step 3: Submit for Review
Once tagged, our team will review your collaboration request for brand alignment and scheduling. Approval is not guaranteed but will be prioritized based on sponsorship level and timing.
Step 4: Post Timing
If approved, our team will coordinate on posting time to ensure your content reaches maximum visibility.
Questions or Content Support?
For questions about content collaboration, deadlines, or opportunities to align with upcoming campaigns, please contact lillian@eq-events.com.
We appreciate your partnership and look forward to celebrating your brand at The Best Weekend All Year!
Here are some ways that sponors have collaborated on seasonal topics:
- Black Friday / Cyber Monday – Retailers offer exclusive codes for the K3DE audience.
- “Give the Gift of K3DE” (Early December) – Promote travel packages as the ultimate holiday gift.
- Valentine’s Day (Feb 14) – Create a “Perfect Pair” campaign featuring riders/horses, or partnered products for lovers of the sport.
- St. Patrick’s Day (Mar 17) – Collaborate with Irish-branded sponsors for themed content and promotions.
- Spring Kick-Off (March 20-21) – Introduce outdoor, lifestyle or equestrian fashion brands with “Spring into K3DE” themes.
- Road to K3DE (Feb–Apr) – Behind-the-scenes content with athlete prep, health & wellness sponsors, rider features.
- Dogs of K3DE – We love all animals, and dogs have a special place in our hearts. We can combine dog related content with your brand.
- Earth Day Feature (Apr 22) – Partner with eco-conscious sponsors for “Green Goals at K3DE” content.
- Post-Event Recap (May) – Shared content with brands focused on “Behind the Scenes: What it Takes.”
- Summer Off-Season Series (June–Aug) – Highlight year-round sponsor collaborations, rider follow-ups, and community stories.
Submit Your Content for Us to Publish
If you’d prefer us to handle the posting on our social media platforms, simply submit your content using the form below. Here’s what you’ll need to include:
- Images or Videos: Ensure they are high-quality and fit within Instagram’s size guidelines (square or portrait formats).
- Captions: Include your caption, any relevant hashtags, and any links you’d like us to include.
- Submission Deadline: All content should be submitted by February 15th. Requests submitted after February 15th deadline may not be published.
